Virtual Logistics' Ecommerce Data Integration Blog

[Ebook] Amazon: A Comprehensive How-To Guide for Omni-Channel SMBs

Posted by Jessica Thiele on Feb 12, 2016 5:01:30 PM

Amazon:

A Comprehensive How-To Guide for Omni-Channel SMBs

Are you thinking about expanding your business' retail channels?

Has your business considered Amazon as a marketplace addition to your channel mix, but don't know where to start?

This comprehensive how-to guide on Amazon walks you through everything you need to know about becoming an Amazon seller at any level. 

Download for free below!

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Topics: ecommerce, retail, downloadables, bricks and mortar, how to, omni-channel, marketplaces

Two Ways The Cloud and Retail Trends are Changing Business

Posted by Jessica Thiele on Feb 10, 2016 10:02:53 AM

In our last post, we talked about 5 great cloud-based applications that are not only taking the business world by storm, but that are also fundamentally changing the way businesses operate.

In this blog post, we take a step back to examine what's driving all this change. The fact of the matter is that broader trends in IT and in the retail space are forcing businesses to adapt -- or miss out.

Read on!

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Topics: logistics, retail, VL OMNI, omni-channel

5 Highly Used Apps in the SMB Space

Posted by Jessica Thiele on Feb 4, 2016 4:09:18 PM

In today's world of rapidly evolving, well everything omni-channel, businesses are having to be more agile than ever. 

Omni-channel companies are having to stay focused on agility and flexibility to match the quickly evolving preferences of their customers. The ability to rapidly adopt a new application into an existing technology mix, or to swap out one completely for a better alternative, is becoming a competitive advantage. Omni-channel companies that keep their eyes on the prize - being able to stay agile through careful selection of cloud applications and data integration techniques - are winning customers' dollars time over time.

In this article, we take a look at five popular cloud applications that many businesses use that allow for agility and flexibility in meeting rapidly changing customer expectations. But we also complete the picture in looking at how high-quality, customized data integration is rising in popularity along with these cloud apps, because choosing a great cloud application is an incomplete strategy without integrating it with your systems properly.

Read on!

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Topics: API, supply chain, technology, apps

7 Questions Data and Venture Capital Series: The One Thing You Need to Grow Your Business Exponentially by Jacoline Loewen of UBS Bank (Canada)

Posted by Robin H Smith on Jan 29, 2016 11:46:27 AM


The 7 Questions Interview Series: Data and Venture Capital

The 7 Questions Interview Series: Data and Venture Capital "The 7 Questions Series" is an investigative content series where we seek out key leaders in a specific industry and/or subject matter expertise area and ask them 7 key questions that inquiring minds want to know in terms of how they view data as part of their investment process. However, there is a twist to these questions: we provide the interviewee with a hypothesis for each question to help frame and set context for their answer.

Data and Venture Capital Series Objectives

The objective of this series is to establish direct connections with venture capital organizations, angel investors and M&A specialists across the globe and ask them the same set of 7 questions regarding their orientation when looking to invest or investing in companies. We want to derive insights from their direct experiences and expertise that will help companies, both B2B and B2C, at all stages of their evolution. We are also curious to see if their answers are similar or different. These interviews will be featured on their website as part of an ongoing series.

In this special addition to our VC 7 Question SeriesJacoline Loewen of UBS Bank (Canada) has written an overview piece based on all of our past VC 7 Question interviews, included below. Highly insightful, VL would like to thank Jacoline for her contribution.

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Topics: 7 questions series

The Best Ecommerce Platforms & Marketplaces for Omni-Channel SMBs

Posted by Jessica Thiele on Jan 27, 2016 12:17:42 PM

The world of omni-channel retailing seems to have come out of nowhere overnight, quietly subverting everyone's ideas of 'business as usual'. Today, both an ecommerce and marketplace presence have become the minimum expectation for an online and omni-channel retailer to even begin to be successful.

While some businesses were early adopters and way ahead of the curve (often learning lessons the hard way as their business grew and the platforms developed), others are just getting started in the online and omni-channel world now. The problem for this latter group becomes which ecommerce platform and marketplace is best for your business?

In this blog post, VL breaks down 3 ecommerce platforms and 2 ecommerce marketplaces for you to help your business make the most well-informed decision based on factors like functionality, price, and of course, ease of integration, so you can make your best decision possible before taking the plunge.

Stay tuned to VL's blog for our
Amazon How-To Guide!

Stay Tuned In: Subscribe to VL's Blog

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Topics: ecommerce, retail, omni-channel, marketplaces

Fendrihan - Ecommerce As It Should Be

Posted by Robin H Smith on Jan 25, 2016 3:01:13 PM

We at VL have, in numerous blog posts, talked about the importance of knowing your brand DNA: what your customer experience represents and how technology helps deliver that brand experience. You can read the one of the blog articles here, and you can watch a presentation delivered in London, England at the UK Ecommerce Expo in 2015 on the subject.

We here at VL believe that this brand DNA is the foundation of a solid ecommerce business. And in that vein, we bring you a case study of a truly exceptional customer experience I had recently with Fendrihana men's lifestyle online store based out of Oakville, Ontario. Read on!

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Topics: Canada, ecommerce, VL OMNI

[Ebook] A Look Inside Two Amazing Businesses

Posted by Jessica Thiele on Jan 22, 2016 4:40:56 PM

It's not every day you get to peek into the back-end of another business.

From VL's 22+ years of data integration experience comes our latest ebook, A Look Inside Two Amazing Businesses: A Case Study Ebook on Data Integration, Back-End Technology Selection, and Customer Experience. 

At only 16 pages, this ebook looks at two sides of the same coin when it comes to data integration in two exemplary case studies. The first case study is a hybrid example of omni-channel evolution, based on a synthesis of many common problems VL's customers come to us with. The second case study shows how proper data integration and back-end technology selection can create success: we take a look at Sephora from a place of integration expertise.

Keep reading to find out more about this ebook, and to download your copy!

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Topics: ecommerce, retail, downloadables, bricks and mortar, omni-channel

Expectation vs. Reality in Memes: Customer Experience and Data Integration

Posted by Jessica Thiele on Jan 19, 2016 3:49:38 PM


Did you know that your customers' experience with your brand is only as good as your back-end data integration?

If you're just starting out your research into data integration, or if you're one of those poor souls that have been led down the primrose path by a less-than-honest sales person, you might still not fully understand the connection between the quality of your omni-channel data integration solution or service, and the level of satisfaction your customers feel when interacting with your brand across all channels.

The fact of the matter is that if your business' systems are incomplete in their integration, are haphazardly tied together through a 'spaghetti factory' of plug-and-play integrations, or worst of all, not integrated at all, your customers will notice because their experience with your brand will suffer at several points along their journey.

But why explain all this in words when we can use memes?

Keep reading to see three memes of ways customer expectation is effected by the quality of your data integration solution!

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Topics: ecommerce, ERP & MRP, bricks and mortar, omni-channel, viewables

Cloud Integration and SaaS Trends for 2016 and Beyond [Infographic]

Posted by Jessica Thiele on Jan 14, 2016 9:42:50 AM

Have you noticed the quiet change that has happened over the past few years?

Here's a hint: when was the last time you bought actual software for your personal use or for your business? 

SaaS and cloud-hosted applications have almost overnight become the norm and standard for how we work with applications on a daily basis. But while the rise of SaaS has been revolutionary in many ways, the integration side of the SaaS world has often been overlooked -- until now. The need for omni-channel data integration has never been greater.

Learn More About Integrating in the Cloud with VL OMNI

Keep reading to see what trends SaaS and cloud integration hold in store for 2016 and beyond in a great infographic by VL. Don't forget to download a high-resolution PDF copy to keep for yourself!

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Topics: technology, VL OMNI, downloadables, international, omni-channel, viewables

VL Partner Profile: Shopify

Posted by Jessica Thiele on Jan 12, 2016 12:35:49 PM

Part of Virtual Logistic's mandate for how we do business includes our tag line,

"Transforming Data, Connecting Business".

Our partner profile series for 2016 looks to put emphasis on the latter - how Virtual Logistics Inc. looks to connect businesses together in a network of trusted partners, businesses, and clients through good will, trust, and integrity. 

In our first installment of VL's Partner Profile Series, we bring you the story of Shopify: who they are, where they came from, and how VL and Shopify fit together to help our mutual customers. Read on!
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Topics: API, ecommerce, retail, VL OMNI, partners, omni-channel

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