Virtual Logistics' Ecommerce Data Integration Blog

Logistics and Supply Chain Data Integration: Michael Stevens

Posted by Robin Smith on Dec 16, 2014 10:11:17 AM

The 7 Questions Interview Series: Logistics and Supply Chain Data Integration “The 7 Question Series” is an investigative content series where we seek out key leaders in a specific industry and/or subject matter expertise area and ask them 7 key questions that “enquiring minds want to know”. There is a twist however to these questions. We provide the person being interviewed with a hypothesis for each question. This helps to frame and set context for their answer.

Logistics and Supply Chain Data Integration Series Objectives: The objective of this series is to establish direct connections with Logistics and Supply Chain experts across the globe and ask them the same set of 7 questions regarding e-commerce data integration in the supply chain. We want to derive insights from their direct experiences and expertise that will help e-commerce companies, both B2B and B2C at all stages of their evolution. We are also curious to see if their answers are similar or different. These interviews will be featured on this website as a series.

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Topics: Fulfillment House Integration, Logistics

eCommerce & The Rising Cost of Crappy Data

Posted by Jessica Thiele on Dec 4, 2014 3:43:57 PM

As ecommerce has become the norm of doing business, and with the busy holiday shopping season breathing down retailers' necks, when was the last time you - as a business owner -  stopped to think about your business' performance? Now, I’m sure you’re probably thinking ‘what are they talking about? I think about my business all the time.’

So when was the last time you thought of your business' performance in light of the data you create, touch, and manipulate every day? Likely you don't spend copious amounts of time losing sleep over a misplaced digit in a customer's address - but maybe you should. Here's why: Not thinking about your business' data could be eating away at your profits without you even being aware of it.

Is your company's data clean, or dirty? Do you even know? How does it affect your business? So we thought we would help you by telling you all about clean data and how it affects your ecommerce business: read on below.

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Topics: E-Commerce, Data, e-commerce integration, Shipping

Ecommerce Data Integration: What you may have missed in October

Posted by Robin Smith on Nov 24, 2014 11:51:38 AM

October, Halloween and the fall leaves have come and gone for another year. The snow has already started to fly, and that surely means we are coming close to the end of the year. At VL, October was another busy month with new client onboardings and the last of the 2014 shows.

From The Blogging World

October was a regular blogging month at VL. We published a joint August - September recap review because we were so busy in September with shows and travel. You can read the recap here.

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Topics: Shopify, E-Commerce, Integration

7 Questions eCommerce and Supply Chain Data Integration: Jayne Reddyhoff

Posted by Robin Smith on Nov 17, 2014 12:20:00 PM

The 7 Questions Interview Series: eCommerce and Supply Chain Data Integration “The 7 Question Series” is an investigative content series where we seek out key leaders in a specific industry and/or subject matter expertise area and ask them 7 key questions that “enquiring minds want to know”. There is a twist however to these questions. We provide the person being interviewed with a hypothesis for each question. This helps to frame and set context for their answer.

eCommerce and Supply Chain Data Integration Series Objectives: The objective of the ecommerce series is to establish direct connections with eCommerce experts across the globe and ask them the same set of 7 questions regarding e-commerce data integration in the supply chain. We want to derive insights from their direct experiences and expertise that will help e-commerce companies, both B2B and B2C at all stages of their evolution. We are also curious to see if their answers are similar or different. These interviews will be featured on this website as a series.

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Topics: 7 Question Series

Robin H. Smith Talks Data Integration (NewEDI Podcast)

Posted by Jessica Thiele on Nov 11, 2014 5:08:00 PM


Robin H. Smith recently interviewed with Kurt Wallace on NewEDI's Podcast series to discuss Data Integration. 

The discussion grew to cover a number of related topics, inluding:

  • 'Big Data',
  • How data is being used to generate new sources of cash,
  • The 'siloization' of data, and
  • Clean versus dirty data

See below for a full transcript and link to the PodCast audio and video! 

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Topics: E-Commerce, Data, e-commerce integration

7 Questions eCommerce and Supply Chain Data Integration: Brian Terrell

Posted by Robin Smith on Nov 5, 2014 12:56:00 PM

The 7 Questions Interview Series: eCommerce and Supply Chain Data Integration “The 7 Question Series” is an investigative content series where we seek out key leaders in a specific industry and/or subject matter expertise area and ask them 7 key questions that “enquiring minds want to know”. There is a twist however to these questions. We provide the person being interviewed with a hypothesis for each question. This helps to frame and set context for their answer.

eCommerce and Supply Chain Data Integration Series Objectives: The objective of the ecommerce series is to establish direct connections with eCommerce experts across the globe and ask them the same set of 7 questions regarding e-commerce data integration in the supply chain. We want to derive insights from their direct experiences and expertise that will help e-commerce companies, both B2B and B2C at all stages of their evolution. We are also curious to see if their answers are similar or different. These interviews will be featured on this website as a series.

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Topics: e-commerce integration, ecommerce, 7 Question Series

Ecommerce in Canada is Neither a Treat nor a Trick

Posted by Robin Smith on Oct 31, 2014 1:17:18 PM

In a blog article back in July of this year I laid out some statistics about Canada’s lack of leadership on online ecommerce. The article was part of our charting series; we highlighted some stats and talked about an infographic our friends at Nextopia had recently released. Our conclusion was that Canada is falling behind the G7 pack when it comes to ecommerce.

Since the July posting, we have been collecting more facts and figures to highlight just how serious the situation is. We've done the research and have compiled the numbers for you below, and some of this information might come as a surprise. For others, this information will represent a challenge. We will show you two companies that have stepped up to that challenge. Both are customers of VL.

This week, the iconic Canadian women’s retailer Jacob finally declared it was throwing the towel in and closing down. I particularly loved the obituary for the company written by Thane Calder; it’s a good read that highlights the depth of issue we have in Canada with ecommerce. You can read Thane Calder's Article "Did Digital Kill A Retail Icon?" here

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Topics: Canada, E-Commerce, Canadian Economy

Ecommerce Data Integration: What you may have missed in August and September

Posted by Robin Smith on Oct 6, 2014 10:04:59 AM

This What You May Have Missed article covers two months of blogging, August and September. September was a whirl wind and time just ran out to provide a proper recap of August so we decided to combine two months into one. So lots of good stuff, some awesome pics and interesting insights from around the web.

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Topics: Liaison Technologies, Canada Post

Data Driven Marketer vs Data Driven Organization

Posted by Robin Smith on Oct 1, 2014 10:06:00 AM

In this installment of our charting series we’re featuring recent surveys on the topic of data driven marketing. Chris Herbert CMO of MI6 a Greater Toronto based Marketing Agency raises some interesting questions from the charts and reports he has selected for this article. 

I’ll pull out some stats from these charts and reports that I think are the most important, confusing, weird and head scratching!  I’ll then attempt to challenge us all to think about what they mean and what we can do about them; if anything. The goal? To provide you with good information that can help you build a foundation and ask questions within your organization and of your peers. The hope is that it provides actionable information that you can do something with.

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Topics: Marketing Automation Integration

Logistics and Supply Chain Data Integration: Arthur Barrett

Posted by Robin Smith on Sep 15, 2014 3:21:00 PM

The 7 Questions Interview Series: Logistics and Supply Chain Data Integration

“The 7 Question Series” is an investigative content series where we seek out key leaders in a specific industry and/or subject matter expertise area and ask them 7 key questions that “enquiring minds want to know”. There is a twist however to these questions. We provide the person being interviewed with a hypothesis for each question. This helps to frame and set context for their answer.

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Topics: Logistics, ecommerce, B2B, B2C, omnichannel, 7 Question Series