Virtual Logistics' Ecommerce Data Integration Blog

UK Luxury Retailers Lag Behind Other Sectors in Ecommerce

Posted by Jessica Thiele on Nov 27, 2015 9:19:48 AM

VL's trip to the UK gave us a taste of the similarities and differences between retail, omni-channel, and data integration vis a vis the UK and North America. Ever since, we've been hot on the trail of more data, statistics, as well as knowledge comparing and contrasting the two markets. Recently, we came across a great tidbit from a recent conversation we had with Mark Goodwin of Graziashop on the status of luxury retail in the UK that has since led us on a trail of research that has unearthed some astounding statistics and facts about both their market and ours. 

You would think that, because of the high profile and profit margins associated with luxury retail brands, these retailers would be the first to have high-end omni-channel outlets both online and in bricks-and-mortar.

What VL discovered surprised even us.

Keep reading to find out more!

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Topics: Integration, omnichannel, retail, uk, challenges

Gen M Influenced Retail Trends: How Millennials Are Changing The Way Business Works [Infographic]

Posted by Jessica Thiele on Nov 25, 2015 1:30:49 PM

It's no secret that Gen M, formerly known as the 'Millennials', is changing the way the retail world works both online, in store, and everything in between. (Read more about this in our blog post recapping DTLQC 2015.)

But plenty of people don't seem to be connecting the dots on the implications of Gen M's buying habits: how they are forcing businesses to change how they operate.

So VL did some research, and we've compiled it into a single infographic. 

Keep reading so see the full infographic how Gen M is influencing retail trends and changing how business works, and to download the high-resolution PDF version for free.

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Topics: business intelligence, infographic, trends, millennials, gen M, retail trends

[Webinar] Are You Considering EDI? 5 Answers to 5 Frequently Asked Questions You Should Hear Before You Buy

Posted by Jessica Thiele on Nov 20, 2015 4:22:01 PM

Is your business considering EDI? Are you wondering if your EDI system needs upgrades, and what your options are?


Click the image above to register now!

Navigating a potentially unfamiliar technology space can be challenging, and you likely have questions. What often helps informing your journey is hearing what frequently asked questions are in the space, and their answers. Virtual Logistics Inc. and Bredet Services Inc. have heard the demand for EDI FAQs, and have responded with a webinar to help! Keep reading for more information!

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Topics: EDI, webinar, FAQ

DTLQC Retail Conference Recap - The Millenial Impact

Posted by Robin Smith on Nov 18, 2015 4:47:07 PM

On October 29th VL attended the Retail Council of Canada's DTLQC Conference at the Palais de Congres in Montreal. This was the second iteration of the conference dealing with all things digital in the retail world. Compared to the previous year's conference this one was more in depth and extensive, some real meat to chew on. You can read our recap of the 2014 conference here.

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Topics: Data, retail

The Hub & Spoke Model of Data Integration: Guest Blog by Chris Herbert of MI6

Posted by Chris Herbert on Nov 16, 2015 11:31:20 AM


If you are a regular follower of VL's blog, you already know that we are striving to be a hub for education and the sharing of omni-channel data integration knowledge. We do this through as much different media as possible online as to appeal to all the different learning styles out there: from infographics, to ebooks, to videos, to case studies and much more

In order to round out our ongoing discussions surrounding data integration, VL regularly reaches out to other industry experts and thought leaders, like in our ongoing 7 Questions Series to gain insights. Today's blog post comes from CMO Extraordinaire, Chris Herbert of Mi6. He heard Robin Smith's podcast interview with FrankReaction where Robin's hub-and-spoke metaphor on how VL approaches any site, as well as his ball of string methodology (if you haven't heard the podcast, keep reading!) really resonated with him. 

This guest blog article is the first in a series of two by Chris. Subscribe to VL's blog to receive automatic updates in your in box instantly, daily, weekly, or monthly by clicking the button below!

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Topics: VL, business intelligence, Data Integration, hub and spoke, guest blog, strategy

Do You Run Your Business... On Excel?

Posted by Jessica Thiele on Nov 11, 2015 4:34:12 PM

We live in modern times. Yes we really do.

No longer do we trudge into caves to draw antelope by firelight; we have smart phones and SnapChat to digitally send our poorly-drawn antelope to all of our friends and family instantly.

We're not limited to two modes of transport any longer - horses or walking. These days we have trains and planes and these strange hoverboard things that are all the rage on Instagram. 

It's true, we're living in a future that most of us take for granted on a daily basis.

So why are some businesses STILL running their day-to-day operations from none other than... an Excel Spreadsheet??

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Topics: business intelligence, Data Integration, technology, Excel, strategy

7 Questions Data and Venture Capital Series: Gary Swart of Polaris Partners

Posted by Robin Smith on Nov 6, 2015 8:31:09 AM

The 7 Questions Interview Series: Data and Venture Capital

The 7 Questions Interview Series: Data and Venture Capital "The 7 Questions Series" is an investigative content series where we seek out key leaders in a specific industry and/or subject matter expertise area and ask them 7 key questions that inquiring minds want to know in terms of how they view data as part of their investment process. However, there is a twist to these questions: we provide the interviewee with a hypothesis for each question to help frame and set context for their answer.

Data and Venture Capital Series Objectives

The objective of this series is to establish direct connections with venture capital organizations, angel investors and M&A specialists across the globe and ask them the same set of 7 questions regarding their orientation when looking to invest or investing in companies. We want to derive insights from their direct experiences and expertise that will help companies, both B2B and B2C, at all stages of their evolution. We are also curious to see if their answers are similar or different. These interviews will be featured on their website as part of an ongoing series.

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Topics: 7 Question Series, Venture Capitalists

[Guest Blog] A European Insight: Bridging the divide between B2B and B2C with Omni-Channel Data Integration

Posted by Jessica Thiele on Nov 4, 2015 11:33:00 AM

This blog is guest authored by Mark Goodwin, a regular follower of VL's blog based in the UK. Virtual Logistics Inc. connected with Mark at the 2015 UK eCommerce Expo where we had an invigorating discussion comparing data integration in North America and in the UK. Mark's industry expertise, technical knowledge, and unique perspective on the UK market led VL to ask Mark to write a guest blog inspired by our discussions. You can also learn more about Mark Goodwin at the end of this article.


A European Insight: Bridging the divide between B2B and B2C with Omni-Channel Data Integration

With increasing cross-channel development and e-commerce maturity across geographical markets, we have traversed an interesting juncture, the point of convergence' between 'traditional Business-to-Business (B2B) operations and the ever evolving Business-to-Consumer (B2C) requirements. 

It is at this 'point of convergence' that a well executed Omni-Channel data integration strategy can bridge the divide between digital/web channels, enterprise systems, legacy systems and trading partner networks.

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Topics: API, Data Integration, Integration, EDI, uk

VL in the UK: A Recap

Posted by Jessica Thiele on Oct 29, 2015 10:35:05 AM

As our regular blog followers already know, Virtual Logistics Inc. spent some time in London, England earlier this month to participate in the 2015 UK eCommerce Expo as an exhibitor and speaker, as well as to present an Award. But did you know that we also made our trip to explore the climate and culture surrounding omni-channel data integration?

As our first official foray into the UK omni-channel market, we made plenty of interesting discoveries. Keep reading below to see our full review of our time in the UK!

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Topics: Integration, ecommerce, omnichannel, trade shows, uk

Why Going to The Mall Sucks: The Puffer Expedition

Posted by Robin Smith on Oct 27, 2015 10:34:04 AM

The Puffer Expedition

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Topics: retail

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