Virtual Logistics' Ecommerce Data Integration Blog

[Infographic] Tema Frank of Frank Reactions Talks Ecommerce

Posted by Jessica Thiele on Aug 28, 2015 4:53:00 PM


Tema Frank of Frank Reactions participated in our 7 Questions Series on Ecommerce & Supply Chain Data Integration, and gave some truly illuminating and unique answers. 

Tema's interview was exceptional in our group of 7 Questions interviewees as Tema approached each question with a well-informed marketing perspective. Throughout her interview, she touched on how all front-facing interactions from marketing to ecommerce are necessarily informed by data, and the quality and management of said data can certainly affect the engenered customer experience.

As a result of Tema's interview, and unique as well as informative opinions, we at VL have taken a quick snapshot of some of the best parts of her interview and have created an infographic!

Tema's interview as well as our other contributors to VL's 7 Question Series: Ecommerce & Supply Chain Data Integration will be featured in an upcoming and highly anticipated ebook. You can reserve your copy of VL's upcoming ebook, "Ecommerce & Supply Chain Data Integration: A 7 Questions Series Ebook, Volume 1", featuring Tema Frank of Frank Reactions and many more by clicking the image or the link below!

Reserve Your Copy of The Free Ebook Now!

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Topics: Data Integration, Supply chain, ecommerce, 7 Question Series, interview, infographic, ebook

[Quiz] How Well Do You Know UK, Canadian, & American Ecommerce?

Posted by Jessica Thiele on Aug 25, 2015 12:44:10 PM


It's pretty much common knowledge that ecommerce is on the rise globally, and if you didn't know that - sorry to break the news to you this way!

But how much to you really know about ecommerce in the UK, Canada, and the USA?

There are more than enough statistics floating around, and understanding which country is doing what is a complicated and time consuming process. But if you've seen our infographic on UK, Canadian & USA Ecommerce, then you're already a step ahead of most!

But in either case, it's time to test your knowledge on ecommerce in the UK, Canada, and the USA. Take the quick 10-question quiz below to see how well you understand where ecommerce is today, and where it's likely headed tomorrow!

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Topics: Canada, ecommerce, quiz, uk, usa

Ecommerce Websites by Marketing Agencies: Out With The Old

Posted by Jessica Thiele on Aug 21, 2015 12:20:48 PM


Just like the old days of basic websites costing $50,000 to custom-code, the days of building an ecommerce store into your website by your marketing agency are slowly fading into obscurity.

Have you noticed?

There was a time, not too long ago, where if you wanted to sell things online, you'd go and fork over major cash to a marketing agency (or an independent programmer) to build it out for you. Times are changing, and yes, plenty of people still go to their marketing agencies to have their websites and ecommerce stores designed and, well, marketed in the right way.

But what has changed is what the marketing agencies are doing, and the costs associated with them: for a start, they're charging less for building ecommerce stores thanks to readily-accessible platforms like Shopify, BigCommerce, Magento, Volusion and others. But more importantly, more and more marketing agencies are stepping away from the extremely important task of hooking up the back-ends of these ecommerce stores. Integration! 

In other words,

Marketing agencies are stepping away from integrating your omni-channel applications. 

As they should. Here's what you should know before you fork over the big bucks to a marketing agency to do your omni-channel data integration, and some ideas on why you should avoid it all together:

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Topics: Data Integration, ecommerce, data movement, diy, hub and spoke

[Infographic] UK, Canadian & American Ecommerce: How Do They Compare?

Posted by Jessica Thiele on Aug 18, 2015 9:56:50 AM


If you haven't already heard the news, VL is going to be flying across the pond for the UK eCommerce Expo in London, England from Sept. 30-Oct. 1.

In doing our research before our trip, we at VL realized that there are some distinct similarities as well as differences when it comes to the UK, Canadian, and American ecommerce and online markets. But the raw statistics can be overwhelming. So we put together an infographic comparing some of the key statistics and numbers between the three countries together!

Scroll down to see the full infographic "UK, Canadian & USA Ecommerce: How do the UK, Canada & the USA compare?"

In this infographic you'll see numbers for each country side-by-side, like:

  • How much time each country spends online
  • How big each ecommerce market is
  • How much individuals from each country spend per year, per transaction, and how often
  • And much more!

You can also download a free high-resolution PDF copy of the infographic!

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Topics: Canada, cloud application integration, ecommerce, omnichannel, retail, infographic, uk, usa

7 Questions Data and Supply Chain Data Integration: Jack Phillips

Posted by Robin Smith on Aug 13, 2015 3:20:47 PM

The 7 Questions Interview Series: Data and Supply Chain Data Integration

The 7 Questions Interview Series: Data and Supply Chain Data Integration “The 7 Question Series” is an investigative content series where we seek out key leaders in a specific industry and/or subject matter expertise area and ask them 7 key questions that “enquiring minds want to know”. There is a twist however to these questions. We provide the person being interviewed with a hypothesis for each question. This helps to frame and set context for their answer.

Data and Supply Chain Data Integration Series Objectives:

Data and Supply Chain Data Integration Series Objectives: The objective of this series is to establish direct connections with data experts across the globe and ask them the same set of 7 questions regarding data and data integration in the business. We want to derive insights from their direct experiences and expertise that will help companies, both B2B and B2C at all stages of their evolution. We are also curious to see if their answers are similar or different. These interviews will be featured on this website as a series.

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Topics: BI Integration, Data, 7 Question Series

In The Age Of Ecommerce, Retailers and Shippers Are Still Very Much Figuring Things Out

Posted by Jessica Thiele on Aug 11, 2015 8:16:05 AM


Sometimes I get a startling reminder that, even though we live in the age of ecommerce, the systems that support clicking that 'checkout now' button are still a little... under ripe.

Shopping online is my preferred modus operendi; it's easy, its painless (especially with PayPal directly siphoning from my bank account), and there's never a line up or a crowded parking lot to contend with. But checking out with my loaded e-shopping cart is deceptively easy, as that simple click of a 'pay now' button is actually the beginnings of a logistic and shipping contortion act. 

While superstars like Amazon make receiving your items at your doorstep the next day seem like child's play, there are evidently some ecommerce and omni-channel retailers out there that are very much still figuring it out. 

Here are just two examples from my mailbox that just so happened to arrive on the same day. I couldn't help myself - I had to laugh. But in all serious, these two packages point to something serious: e-tailers and omni-channel retailers need to get a better handle on shipping and delievery... before the negative impact on their customers' experiences are too far gone to be redeemed.

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Topics: ecommerce, shipping system integration, omnichannel, Shipping, customer experience, retail, customer service

[Infographic] Peter Brereton of TECSYS Inc. Talks Logistics & Supply Chain Data Integration

Posted by Jessica Thiele on Aug 7, 2015 2:48:00 PM


Peter Brereton of TECSYS Inc. participated in our 7 Questions Series on Logistics & Supply Chain Data Integration, and gave some fantastic answers. 

Peter's interview added additional depth and experience to our Logistics 7 Questions Series as the President & CEO of TECSYS Inc., a supply chain management company that provides unequalled efficiency and end-to-end visibility to distribution organizations in many industry verticals. Peter's expertise and depth of knowledge in the logistics and supply chain space made for a well-rounded addition of authority of experience and success to the opinions of the other experts in our series. As a result of Peter's fantastic interview, we at VL have turned some of the most poignant pieces of Peter's interview into an infographic!

Peter's interview as well as our other contributors to VL's 7 Question Series: Logistics & Supply Chain Data Integration will be featured in an upcoming and highly anticipated ebook. You can reserve your copy of VL's upcoming ebook, "Logistics & Supply Chain Data Integration: A 7 Questions Series Ebook, Volume 1", featuring Peter Brereton of TECSYS and many more by clicking the image or the link below!

Reserve Your Copy of The Free Ebook Now!

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Topics: Data Integration, Logistics, Supply chain, 7 Question Series, interview, infographic, ebook

Virtual Logistics Inc. to Exhibit at Ecommerce Expo 2016 in the UK

Posted by Robin Smith on Aug 5, 2015 10:46:29 AM


Breaking news!

Virtual Logistics Inc. is proud to announce that we will be exhibiting at the eCommerce Expo 2016 at the Olympia in London, England! 

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Topics: ecommerce, trade shows

What We Can Learn From Struggling Canadian Retailers Danier Leather and Le Chateau

Posted by Jessica Thiele on Jul 31, 2015 9:00:00 AM


The laundry list of struggling Canadian retailers continues to grow week by week.

The latest additions to the list of sinking ships: Canadian retail fixtures, Le Chateau and Danier Leather.

 

While some stores like Sephora are finding new and creative ways to keep their customers loving them (and returning time over time), what possible advice can we at VL give Le Chateau and Danier Leather as they look for ways to stay afloat? Well, keep reading - we've got some interesting perspectives based on the data, the customer, and the absolute need for integration that may be able to save these two Canadian icons from shuttering their doors for ever. And if others in similar situations can learn by example, all the better!

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Topics: Data Integration, ecommerce, big data, omnichannel, customer experience, data movement, retail, customer service

[Presentation] Four Case Studies on Customized Data Integration

Posted by Jessica Thiele on Jul 28, 2015 8:38:00 AM


Sometimes, it's hard to see the benefits of customized data integration services like the one VL provides if you've never experience the benefits first hand - a catch-22 situation, to be sure.

So how can you discover how integration may help your company, without actually having experienced customized data integration? The answer is a lot simpler than you might think: case studies!

Not everyone has time to read the fantastic selection of case studies that VL has on our Resources Page. So we've taken our four most downloaded case studies from QuiBids.com, Nemcor Inc., Listen To You Gut, and Bestar and have distilled their problems, solutions, and benefits into an easily-consumable presentation!

Keep scrolling for the full presentation, and the option to download your very own copy!

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Topics: Data Integration, Data, Integration, case study, presentation

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